The influencer: who he is, what he does and how he lives in Second Life

The Second Life Influencer

More and more often we hear about influencers even if we often do not have a precise idea of ​​who he is, of how he lives and what he exactly does. In this article I wanted to talk about influencers in Second Life, trying to understand better who they are and how they can influence users’ purchases.

When we hear about influencers in everyday life, immediately our thoughts go to our local Chiara Ferragni. The Ferragni is for many a real icon, a woman who from nothing has managed to build an empire.

What is the definition of the influencer?

The influencer is the one who through posts, chirps, and shots can move and direct the opinion of followers as he likes. In a few minutes, he has the charm of conditioning opinions, feelings, and choices.

The influencer is a user with thousands of followers scattered on various social networks, it can be a YouTuber, have a site, but generally, he almost always has a blog on which he writes the articles that he then shares on the various channels. Every time he shares a post, a photo or a video, he receives hundreds of thousands of views thanks to the trust of his followers. An Influencer is a person capable of conditioning the thoughts and decisions of others thanks to what he thinks and writes. On social networks, today they are dictating: times, trends and the modalities of global communication … they have the power to decide what it is IN and what is it OUT. (definition by Linkedin).
In Second Life the definition of influencer does not change, what changes is the context in which it works that is the virtual one. The influencer in SL is, therefore, he or she who manages to influence the purchase choices of his followers with a simple post (which he will share on his various social networks).
The easiest way to understand who an influencer is, it is to give some examples. In SL the only fashion blogger worthy of the name is Strawberry Singh (, an icon of class and professionalism, whose talent is recognized and appreciated by the same Linden Lab ™.

There are also other minor influencers, especially Youtubers who manage their videos to divert the purchasing choices of different metaverse users. A notable example is Cassie Middles (, which has 2804 subscribers and 504 uploaded videos.

What does the influencer do?

The influencer writes posts that he publishes on his blog and shares on his social networks. Or make videos that upload to Youtube, Vimeo, Twitch or others and then share on various social networks.
That’s all? Yes, that’s all.
The point is not so much what an influencer does, but how he does it. It is enough to observe a post by Strawberry Singh to understand that influencer is a serious word and that it is not improvised. To be considered influencers within a community, it must be shown to be an authority in that context, so that the group sees in us an essential point of reference. It is necessary to try a notable passion for the topic for which we propose influencers to achieve this result, and we must not miss the opportunity to comment and be known within a community through forums and social networks. The influencer publishes posts that are intended to promote products that will be purchased by his followers. The creators of those products will benefit from cheap advertising, achieving better results than traditional advertising can offer.

How does the influencer live?

The influencer lives for his posts. His is a full-time job that absorbs him so much that he becomes a way of being. He also tends to share personal information to capture the attention of his followers. Fragments of life and own experiences are offered to an audience thirsty for gossip and glamorous characters.


The influencer is the one who sells. The purpose of the influencer is to promote a product. The one who shares information and has many followers, but does not sell, is not an influencer.

Leggi in Italiano →L’influencer: chi è, cosa fa e come vive in Second Life

Sempre più spesso sentiamo parlare di influencer anche se molte volte non abbiamo un’idea di chi sia, di come viva e cosa faccia di preciso. In questo articolo ho voluto parlare degli influencers in Second Life, cercando di comprendere meglio chi sono e come riescono a condizionare gli acquisti degli utenti.

Quando sentiamo parlare di influencer nella vita quotidiana, immediatamente il nostro pensiero va alla nostrana Chiara Ferragni. La Ferragni, infatti, rappresenta per molti una vera e propria icona, una donna che dal nulla è riuscita a costruire un impero.

Chi è di preciso l’influencer?

L’influencer è colui che attraverso post, cinguettii e scatti riesce a spostare e indirizzare l’opinione dei followers a suo piacimento. In pochi minuti ha il fascino di condizionare opinioni, sentimenti e scelte.

l’Influencer è un utente con migliaia di seguaci sparsi sui vari social network, può essere uno YouTuber, avere un sito, ma in genere ha quasi sempre un blog sul quale scrive gli articoli che poi condivide sui vari canali. Ogni volta che condivide un post, una foto o un video, riceve centinaia/migliaia di visualizzazioni grazie alla fiducia dei suoi followers. Un Influencer è una persona capace di condizionare i pensieri e le decisioni degli altri grazie a ciò che pensa e scrive. Sui social, oggi sono loro a dettare: tempi, tendenze e le modalità della comunicazione globale … hanno il potere di far decidere cosa è IN e cosa è OUT. (definizione tratta da Linkedin).

In Second Life la definizione di influencer non cambia, ciò che muta è il contesto in cui lavora che è quello virtuale. L’influencer in SL è dunque colui o colei che riesce a condizionare le scelte di acquisto dei suoi followers con un semplice post (che verrà condiviso sui suoi vari social network).

Il modo più semplice per comprendere chi è un influencer è fare degli esempi. In SL l’unica fashion blogger degna di questo nome è Strawberry Singh (, una icona di classe e professionalità, il cui talento è riconosciuto e apprezzato dalla medesima Linden Lab™.

Esistono anche altri influencers minori, soprattutto Youtubers che riescono coi loro video a dirottare le scelte di acquisto di diversi utenti del metaverso. Un esempio importante è Cassie Middles (, che ha al suo attivo 2804 iscritti e 504 video caricati.

Cosa fa L’influencer?

L’influencer fa posts che pubblica sul suo blog e condivide sui suoi social. Oppure fa video che carica su Youtube, Vimeo, Twich o altri e che poi condivide sui vari social networks.

Tutto qui? Sì, tutto qui.

Il punto non è tanto quello che fa un influencer, ma come lo fa. E’ sufficiente osservare un post di Strawberry Singh per comprendere che influencer è una parola seria e che non ci si improvvisa tale. Per essere considerati influencers all’interno di una comunità, occorre avere dimostrato di essere una autorità in quel contesto, in modo che il gruppo veda in noi un punto di riferimento importante. Per arrivare a questo risultato occorre provare una notevole passione per l’argomento per cui ci si propone influencer e non si deve perdere l’occasione per commentare e farsi conoscere all’interno di una comunità attraverso i forum e i social. L’influencer pubblica post che hanno lo scopo di promuovere prodotti che verranno acquistati dai suoi followers. I creatori di quei prodotti beneficeranno di una pubblicità a buon mercato, ottenendo risultati migliori di quelli che la pubblicità tradizionale sarebbe in grado di offrire.

Come vive l’influencer?

L’influencer vive per i suoi posts. Il suo è un lavoro a tempo pieno che lo assorbe talmente tanto da diventare un modo di essere. Egli tende a condividere anche informazioni personali pur di catturare l’attenzione dei suoi followers. Frammenti di vita e di esperienze personali vengono offerti a una platea assetata di gossip e personaggi glamour.


Influencer è colui che vende. Lo scopo dell’influencer è quello di promuovere un prodotto. Colui che condivide informazioni e ha molti followers, ma non vende, non è un influencer.

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Stay Human

I believe that, at least once in our lives, it has happened to each of us to be the victim of some slander. The reasons why you may be the subject of negative comments from others may be different. A friend with whom we discussed who vents with someone else, a former love which seeks comfort in a group of friends to alleviate his suffering, a rival who tries to annihilate our reputation for removing any obstacle to its professional achievement, and so on.


When slander (i.e., lousy speech) occurs as an outburst of disappointment (of any kind), the recipient of that confidence understands that it is a “no time” for the other and knows that it may be a temporary opinion, linked to a recent disagreement.
The speech takes on a very different meaning when, the slanderous person, aware of the truth, tells lies to damage the image of others for their own selfish purposes.
The question that I ask myself, in this second case, is: is the slanderer able to really damage the other person?

I believe that in real life it is more difficult to succeed in this intent because people are known immediately, without too many filters. A different discourse, however, should be made concerning the virtual world, where we do not have the opportunity to have a direct perception of the other. In Second Life® some people even refuse to make their voices heard, so that you can’t be sure of the identity that the other attributes to you.
So how do you get a realistic idea of the truth and not run into the misconduct of others?

Honestly, I fear that in SL® it is impossible to have a precise idea of how a person is if there is no real contact. It goes without saying, but people pretend in our daily real life, let alone in the virtual, where hiding is even more comfortable.
So how can we do?

A perfect solution is impossible, I can only say how I behave, urging you to express your opinion on it in the comments to this post.
Firstly, I never refuse to use my voice, and so I ask my interlocutor to do the same. I have in front of me a person and not an avatar, and the easiest way to create a relationship between people is to use the voice. If my interlocutor refuses (for reasons that can also be very valid), I already know that I can not have a relationship of friendship with that person.

Secondly, time plays an essential role: that is, I know people over time and in the events that happen, then making my assessments and selecting my friendships.

Thirdly, if I find that a person gets used to slander for no good reason, I will move him away.
Needless to say, people whom I think are friends are counted on the fingers of one hand. To my surprise, many do not want to use the voice, many who over time prove to be unreliable people, many who use slander as a lifestyle.

Speaking of my personal experience, which does not want to be a reference point for anyone but only an information sharing, I can say that in SL® I had the pleasure of meeting some outstanding people, with whom it is a pleasure to spend my evening moments. The people who are my best friends today are also those whom I was very severely told about in the past when I was about to meet them. Needless to say, if I had been a vulnerable and conditionable person, today I wouldn’t have the pleasure of meeting people who cheer up my days.
The aspect that intrigues me is above all how a lie is believed and spread to the point that others make it their own, letting themselves be conditioned by it. There are two cases: either it is compelling who spreads the lie, or very conditionable who listens to it. Or, both.

I have been able to see for myself how a lie repeated by many people is accepted as true, without those who recite it even having a vague idea of how the victim of slander is. I’ve also heard people talk awful about others without even knowing them, without even talking to them once! The death of independent thinking and the ability to critically evaluate people.

I titled this post “we remain human” for one simple reason: our humanity must consist in our ability to evaluate people autonomously. If nothing is possible towards slanderous people (they are not educable), it is indeed realistic to sensitize the community to independent thinking, free from other people’s conditioning mostly aimed at selfish purposes. Also because, during our journey, we may miss the opportunity to make special friendships.


Restiamo umani

Credo che, almeno una volta nella vita, sia capitato a ognuno di noi di essere vittima di qualche maldicenza. I motivi per cui si può essere oggetto di commenti negativi altrui possono essere diversi: un amico con cui abbiamo discusso che si sfoga con qualcun altro, un ex amore che cerca conforto in un gruppo di amici per alleviare le sue sofferenze, un rivale che cerca di annientare la nostra reputazione per eliminare ogni ostacolo alla sua realizzazione professionale, e via dicendo.

Quando la maldicenza (ovvero il parlare male) avviene come sfogo a una delusione (di qualunque tipo), chi è destinatario di quella confidenza comprende che si tratta di un “momento no” per l’altro e sa che potrebbe trattarsi di un’opinione temporanea, legata a un recente disaccordo.

Il discorso assume un significato molto diverso quando, la persona maldicente, consapevole della verità, racconta menzogne allo scopo di danneggiare l’immagine altrui per i propri egoistici scopi.

La domanda che mi pongo, in questo secondo caso, è: il maldicente è in grado di danneggiare realmente l’altra persona?

Credo che nella vita reale sia più difficile riuscire in questo intento perché le persone sono conosciute in modo immediato, senza troppi filtri. Un discorso diverso, invece, va fatto per quanto riguarda il mondo virtuale, dove non abbiamo la possibilità di avere una percezione diretta dell’altro. In Second Life® ci sono persone che addirittura rifiutano di far sentire la propria voce, di modo che non si può essere sicuri della identità che l’altro si attribuisce.

E allora come si può fare per avere un’idea realistica della verità e non incorrere nelle scorrettezze altrui?

Onestamente, temo che in SL® sia impossibile avere un’idea precisa di come una persona sia se manca il contatto reale. Sarà scontato da dire, ma le persone fingono nella nostra vita reale quotidiana, figuriamoci nel virtuale, dove nascondersi è ancora più semplice.

Allora come si può fare?

Una soluzione perfetta è impossibile, posso solo dire come io mi comporto, sollecitandovi a esprimere la vostra opinione a riguardo nei commenti a questo post.

In primo luogo, io non rifiuto mai di usare la voce e quindi chiedo al mio interlocutore di fare altrettanto. Ho davanti una persona e non un avatar e il modo più semplice per creare un rapporto tra persone è quello di usare la voce. Se il mio interlocutore rifiuta (per motivi che possono essere anche molto validi) io so già che non potrò avere con quella persona un rapporto di amicizia.

In secondo luogo, gioca un ruolo essenziale il fattore tempo: ovvero, nel tempo e nelle vicende che accadono io conosco le persone, facendo poi le mie valutazioni e selezionando le mie amicizie.

In terzo luogo, se mi accorgo che una persona ha l’abitudine di usare la maldicenza senza un motivo valido, la allontano.

Inutile dire che le persone che ritengo amiche si contano sulle dita di una mano. Con mia grande sorpresa sono molti che non vogliono usare il voice, molti che nel tempo si rivelano persone inaffidabili, molti che usano la maldicenza come stile di vita.

Parlando della mia esperienza personale, che non vuole essere un punto di riferimento per nessuno ma solo una condivisione di informazioni, posso dire che in SL® ho avuto il piacere di conoscere alcune persone molto valide, con le quali è un piacere trascorrere i miei momenti serali di libertà. Le persone che oggi sono le mie più valide amicizie sono anche quelle di cui mi è stato parlato molto male in passato, quando io mi accingevo a conoscerle. E’ inutile dire che, se io fossi stata una persona vulnerabile e condizionabile, oggi non avrei il piacere di frequentare persone che allietano le mie giornate.

L’aspetto che mi incuriosisce è soprattutto come una bugia venga creduta e diffusa al punto tale che altri la facciano propria, lasciandosi condizionare da essa. I casi sono due: o è molto convincente chi diffonde la bugia, o molto condizionabile chi la ascolta. Oppure, entrambe le cose.

Ho potuto constatare in prima persona come una bugia ripetuta da più persone venga accettata come vera, senza che chi la ripete abbia nemmeno una vaga idea di come sia la vittima della maldicenza. Addirittura ho sentito persone parlare malissimo di altre senza nemmeno conoscerle, senza avere nemmeno parlato con loro una volta! La morte del pensiero autonomo e della capacità di valutazione critica delle persone.

Ho intitolato questo post “restiamo umani” per un semplice motivo: la nostra umanità deve consistere nella nostra capacità di valutare autonomamente le persone. Se nulla è possibile verso le persone maldicenti (non sono educabili), è sicuramente realistico sensibilizzare la collettività al pensiero autonomo, scevro da altrui condizionamenti per lo più finalizzati a scopi egoistici. Anche perchè, durante il nostro cammino, potremmo perdere l’occasione di stringere amicizie speciali.

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Decor #1: Passion and realism for my new home

[keke] Second Life

I fell in love with Summers Wind to the point of deciding to take home. A decision dictated by passion, little thought, but very heartfelt.

In particular, I took a crush for this splendid mini-two-story house, chosen and furnished on its outside by the very good Violetta Inglewood, a woman rich in talent in the art of decorating environments.


I just finished decorating the inside of my house. At Summers Wind, if you wish to put objects on the outside, you must be authorized by Mexi Lane or Violetta Inglewood (rightly so, in order to preserve the environmental beauty that characterizes this enchanting archipelago). It only takes a few months to ruin a job.

In the choice of my interior design, I preferred [keke], [ zerkalo ] and dust bunny because they are shops those realize excellent products in terms of quality, with a low impact in terms of prims, and very suitable for the furnishing of small environments.

Finally, and this should not be overlooked, prices are balanced in relation to quality, and are therefore not excessively expensive.

Another aspect that I have taken into account in my choice of furniture, is realism. It is a quality that not all shops offer, both those that sell furniture and those that offer heads, bodies, hair and so on.

Yet realism is an essential aspect, which is why many people have rightly begun to pay attention to it.

These are my choices, therefore, and I hope you enjoy them.

Home Sweet Home ♥

Home Sweet Home ♥

Home Sweet Home ♥

Interiors Decors

[keke] Second Life
[ keke ] hygge sofa . floral . sits 3 prs; [ zerkalo ] Love Nest-Vintage-Love Sign; ::: NEW Chez Moi :::. Lamp2 PB Dinner; [ keke ] rain fall glitter . 1 LI; dust bunny . camellia coffee table; [ keke ] rosehips in pitcher; dust bunny . camellia potted plant; [ keke ] glass lamp . golden
Second Life, [keke]
[ keke ] hygge sofa . floral . sits 3 prs; [ zerkalo ] Love Nest-Vintage-Love Sign; ::: NEW Chez Moi :::. Lamp2 PB Dinner; [ keke ] rain fall glitter . 1 LI; dust bunny . camellia coffee table; [ keke ] rosehips in pitcher; dust bunny . camellia potted plant; [ keke ] glass lamp . golden
Second Life, [keke]
[ keke ] nirvana chair white . pink; [ keke ] nirvana chair wood . floral; [ keke ] nirvana pouf 1 . blush; [ keke ] nirvana pouf 2 . white; [ keke ] nirvana candles . blue; [ keke ] nirvana incense bowl . pearl; [ keke ] nivana card . sacred feminine; [ keke ] nivana card . flower of life; [ keke ] nirvana simple table . wood; [ keke ] nirvana . mind.
Second Life, [keke]
[ keke ] celebrate; [ keke ] glass lamp . golden

Arredo #1: passione e realismo per la mia nuova casa

Mi sono innamorata di Summers Wind al punto da decidere di prendere casa. Una decisione dettata dalla passione, poco pensata, ma molto sentita.

In particolare ho preso una cotta per questa spledida mini-casa a due piani, scelta e arredata al suo esterno dalla bravissima Violetta Inglewood, una donna ricca di talento nell’arte della decorazione di ambienti.

Ho appena terminato di arredare la parte interna della mia abitazione. A Summers Wind, se desideri mettere oggetti nella parte esterna, devi essere autorizzato da Mexi Lane o Violetta Inglewood (giustamente, allo scopo di preservare la bellezza ambientale che caratterizza questo incantevole arcipelago). Basta poco, infatti, per rovinare un lavoro di mesi.

Nella scelta del mio arredamento interno, ho preferito [keke], [ zerkalo ] e dust bunny perchè si tratta di negozi che realizzano prodotti eccellenti in termini qualitativi, con un basso impatto in termini di prims, e molto adatti all’arredo di ambienti piccoli.

Infine, aspetto non da trascurare, i prezzi sono equilibrati in relazione alla qualità, non essendo, quindi, eccessivamente dispendioso.

Un altro aspetto che ho preso in considerazione nella mia scelta di arredo, è il realismo. Si tratta di una qualità che non tutti i negozi offrono, parlando sia di quelli che vendono oggettistica di arredo, sia di quelli che offrono teste, corpi, capelli e via dicendo.

Eppure il realismo è un aspetto essenziale, per questo che, giustamente, molte persone hanno iniziato a prestarvi attenzione.

Ecco, dunque, le mie scelte, spero che vi piacciano.

Home Sweet Home ♥

Home Sweet Home ♥

Home Sweet Home ♥

Decorazioni interne

[keke] Second Life
[ keke ] hygge sofa . floral . sits 3 prs; [ zerkalo ] Love Nest-Vintage-Love Sign; ::: NEW Chez Moi :::. Lamp2 PB Dinner; [ keke ] rain fall glitter . 1 LI; dust bunny . camellia coffee table; [ keke ] rosehips in pitcher; dust bunny . camellia potted plant; [ keke ] glass lamp . golden
Second Life, [keke]
[ keke ] hygge sofa . floral . sits 3 prs; [ zerkalo ] Love Nest-Vintage-Love Sign; ::: NEW Chez Moi :::. Lamp2 PB Dinner; [ keke ] rain fall glitter . 1 LI; dust bunny . camellia coffee table; [ keke ] rosehips in pitcher; dust bunny . camellia potted plant; [ keke ] glass lamp . golden
Second Life, [keke]
[ keke ] nirvana chair white . pink; [ keke ] nirvana chair wood . floral; [ keke ] nirvana pouf 1 . blush; [ keke ] nirvana pouf 2 . white; [ keke ] nirvana candles . blue; [ keke ] nirvana incense bowl . pearl; [ keke ] nivana card . sacred feminine; [ keke ] nivana card . flower of life; [ keke ] nirvana simple table . wood; [ keke ] nirvana . mind.
Second Life, [keke]
[ keke ] celebrate; [ keke ] glass lamp . golden

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“Salt” the recent artistic tasting of Eliza Wierwight in Second Life

SALT in Second Life

Salt strikes me, to the point of feeling physical pain. I think it is a “taste” of the suffering of the artist who created the installation, or a tribute to the gender suffering that Eliza gives through the realization of an elaborate artistic metaphor.


Sleeping pains, a daily humiliation concealed behind a roundup of flattery. The sweetness of those who do not have the strength to react, the naivety of those who do not see the evil of their own torturer.

Why is the man so afraid of the Woman?

Of that woman whom he should love, of that same woman who loves him unconditionally, despite the animal that hides inside him.

Salt talks about gender violence, a concept that, from women, we can extend to any type of gender, to any social “different.

Salt in Second Life
Salt in Second Life

The different that frightens, the different that anger, the differences that we hate and love at the same time.

Salt is an artistic installation challenging to visit, not in a physical sense, of course, but emotional. Instinctively, by visiting the various “tasting rooms,” my mind traces all the bitterness, suffering, humiliation, shame and anger of the Woman, considered (still too often) the animal to be possessed, to be shown and to be available at will. This is because the Woman loves unconditionally, that is, regardless of the defects of her man. And this is precisely one of the reasons why the man, convinced that she will bear anything, goes so far as to kill her, without restraint, without remorse, as if it were his right to dispose (also) of her life.

Salt in Second Life
Salt in Second Life

The artist Eliza Wierwight, author of the installation, has provided an introductory notecard that, I think intentionally, reveals very little of the high “emotional boulder” that her artistic path represents. She speaks of “tasting,” she uses this term many times during the presentation of the Gallery because she seems to want to suggest that Salt should be tasted with greed as it is done with a delicious dish and intense flavors.

However, I can not follow this suggestion of the artist, and I am forced to taste small morsels because I am not able to “bear the emotional burden.”

It is no coincidence that the author, in one of her artistic environments, guests Marilyn Monroe, the emblem of the Woman loved and hated by men. She represents the symbolic image of the woman who, elegantly, pretends not to see, pretends not to understand, pretends to be “stupid” in order not to enter into open conflict with Man (whoever he is, I am not referring to a particular person). Someone could say… the image of the Woman who does not make herself respected. Of course, that’s not all, but not only! Even the naivety of the Woman who believes her love is enough for both and is able to overcome every aberration, every prevarication, every humiliation.

Salt in Second Life
Salt in Second Life

I don’t know if this sharp pain has also been endured by the artist, she speaks in the notecard of a significant cathartic effect that this installation had on her.

Visiting the installation, I felt that energy of trauma and vicissitudes, of disappointment and humiliation.

Salt is the most emotionally engaging art installation I have visited so far.


“Salt” by Eliza Wierwight in Second Life



Salt mi colpisce, al punto tale da avvertire un dolore fisico. Credo che sia un “assaggio” della sofferenza dell’artista autrice dell’installazione, oppure un tributo alla sofferenza di genere che Eliza dà attraverso la realizzazione di una complessa metafora artistica.

Dolori sopiti, una umiliazione quotidiana celata dietro una carrellata di lusinghe. La dolcezza di chi non ha la forza di reagire, l’ingenuità di chi non vede il male del proprio aguzzino.

Perchè l’uomo ha così tanta paura della Donna?

Di quella donna che dovrebbe amare, di quella stessa donna che lo ama incondizionatamente, nonostante l’animale che si cela dentro di lui.

Salt parla della violenza di gender, un concetto che, dalla donna, possiamo estendere a qualunque tipo di gender, a qualunque “diverso” sociale.

Salt in Second Life
Salt in Second Life

Il diverso che fa paura, il diverso che fa rabbia, quel diverso che odiamo e amiamo al tempo stesso.

Salt è una installazione artistica difficile da visitare, non in senso fisico, ovviamente, ma emotivo. Istintivamente la mia mente ripercorre, attraverso la visita nelle varie “stanze di degustazione” tutta l’amarezza, la sofferenza, l’umiliazione, la vergogna e la rabbia della Donna, considerata (ancora oggi troppo spesso) l’animale da possedere, da mostrare e di cui disporre a proprio piacimento. Questo perchè la Donna ama incondizionatamente, cioè a prescindere dai difetti del suo uomo. Ed è proprio questa una delle ragioni per cui l’uomo, convinto che lei sopporterà qualunque cosa, si spinge sino al punto di ucciderla, senza ritegno, senza rimorso, come se fosse un suo diritto disporre (anche) della sua vita.

Salt in Second Life

L’artista Eliza Wierwight, autrice dell’installazione, ha messo a disposizione una notecard introduttiva che, credo intenzionalmente, rivela ben poco del grande “macigno emotivo” che il suo percorso artistico rappresenta. Lei parla di “degustazione”, usa questo termine molte volte durante la presentazione della Galleria, perchè sembra voler suggerire che Salt va gustata con avidità così come si fa con un piatto molto saporito e dai sapori decisi.

Tuttavia io non riesco a seguire questo suggerimento dell’artista, e sono costretta ad assaggiare a piccoli bocconi perchè non sono in grado di “sopportarne il peso emotivo”.

Non è un caso che l’autrice, in uno dei suoi ambienti artistici, ospiti Marilyn Monroe, l’emblema della Donna amata-odiata dal sesso maschile. Ella rappresenta l’immagine simbolo della donna che, elegantemente, finge di non vedere, finge di non capire, si finge “scema” per non entrare in aperto conflitto con l’Uomo (chiunque egli sia, non mi riferisco a una persona in particolare). Qualcuno potrebbe dire… l’immagine della Donna che non si fa rispettare. Certo, anche questo, ma non solo! Anche l’ingenuità della Donna che crede il suo amore basti per entrambi e che sia in grado di oltrepassare ogni aberrazione, ogni prevaricazione, ogni umiliazione.

Salt in Second Life
Salt in Second Life

Non so se questo dolore pungente sia stato sopportato anche dall’artista, lei parla nella notecard di un  importante effetto catartico che questa installazione ha avuto su di lei.

Visitando l’installazione io ho avvertito quella energia di trauma e vicissitudine, di delusione e umiliazione.

Salt è l’installazione artistica più coinvolgente sul piano emotivo che ho visitato sinora.


“Salt” a cura di Eliza Wierwight in Second Life

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SL15B Art Exhibitions in Second Life®

SL15B Boudicca Amat

SL15B is the official event organized by Linden Lab to celebrate the fifteenth birthday of Second Life®.
Knowing that SL® has existed for 15 years and that it is “in full swing” makes me very happy, because I believe that this virtual world has a lot to offer from different points of view and individually, as far as my dearest topic of interest is concerned, from an artistic point of view.
In fact, at the location set up for the official celebrations, there are many spaces dedicated to art.
On the official site “Second Life Community Celebration” I could find the SLURLs directed to the artistic parcels, even if there are spaces occupied by very valid artists that are not included in this list.
I will try to add them, although it is possible that someone will miss me. In this case, do not hesitate to report locations that I have not indicated in the comments to this article.
The theme of this prestigious event is crystal, so no surprise if you find the gems in the various art installations.
First of all, I would like to dwell on the space that the artist Mistero Hifeng dedicated to the SL15B event. Though on a small plot (the dedicated areas are, for obvious reasons, small, given the number of participants), he set up to remember his beautiful homestead to Retrospect. → Visit Mistero’s Space

SL15B Mistero Hifeng
SL15B Mistero Hifeng

Ciottolina Xue has also set up her limited space in an excellent way, reflecting her style and artistic essence. Also offers a gift, a rose that plays the guitar. It is a kind and very welcome gift for all passers-by. → Visit Ciottolina’s Space

SL15B Ciottolina Xue
SL15B Ciottolina Xue

Immediately next to the Ciottolina space are the evocative images of Vivena Resident. Again, I think space has been used in the best way and with exquisite taste. → Visit Vivena Resident’s Space

SL15B Vivena Resident
SL15B Vivena Resident

Also fascinating is the exhibition of Boudicca Amat entitled “Reflections.” Some of her images seem to recall essential artists of the past through the use of virtual images. → Visit Boudicca Amat’s Space

SL15B Boudicca Amat
SL15B Boudicca Amat

Finally, another masterfully designed space is “The Crystal Flower” by Silas Merlin. The crystal flower is a splendor to be discovered, inside a ruined castle as evocative as it is mysterious. → Visit Silas Merlin’s Space

SL15B Silas Merlin
SL15B Silas Merlin

For a list of spaces dedicated to art, you can refer to the link:
This list is not complete, several artists are missing as I mentioned before. The reason is, Mistero kindly explains to me, that to be present in that list it was necessary to make a special request.
Another reason to report locations of artists exhibiting at SL15B that you think should be visited.

Finally, a message from Ebbe Altberg, the CEO of Linden Lab



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“Not Alone” by Aloisio Congrejo in Second Life®

The artistic installation created by Aloisio Congrejo entitled “Not Alone” is one of those that create a good mood. The artist has set up his work in the region owned by Foundation for Life, an association established with the aim of raising funds to fight the difficult battle against cancer.
For years now, I have been following the workshop organized by the Foundation for Life, and I must say that it is a very active association, with a high number of people collaborating in it. In particular, they help with the organization of events and ensure that everything runs smoothly.
What I find most interesting, is the spirit of friendship that binds the people who are part of it: over the years those who collaborate in the association and ensure its success are always the same with the usual spirit of brotherhood and collaboration.
The installation of Alosio Congrejo, as I anticipated, puts a good mood on it and in fact I had a lot of fun shooting a video at his exhibition space last night.
Lights, colors, and movement inspired me in the set design, in the choice of dances (Shakira style) and in the light effects that I usually add to my videos.
Also, I liked the effect of the red circles on the moving avatar uniquely, so I accentuated those passages that highlighted it.
At the entrance of the installation, you can take for free a complete avatar created in a stylized way and in tune with the effect of the red dots on the move.
You can also take a biography of the artist Aloisio Congreio who illustrates how he has developed, over the years, his passion for art in the virtual world of Second Life®.
These are some of his words of presentation:

My passion for art has been part of my virtual life from the start, and in RL began many years ago.
As an artistic ‘consumer’ there have been many artists both great and lesser known that I have followed and admired, but what is most important to me is to see the work of anyone who can craft various media in such a way as to express their feelings.
In Second life I began using art to express feelings and thoughts only as a way of playing, trying out things that were new to me, but with simplicity and entirely for my own enjoyment.

Finally, here is my video that I shot with pleasure and fun.



“Not Alone” by Aloisio Congrejo


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SineSpace, the virtual reality that meets your needs

Oema in SineSpace

Fans of Virtual Reality and creation in an intuitive and comfortable virtual environment will love SineSpace, the virtual world created by Adam Frisby.
Adam is an expert on VR, having been very active on ActiveWorlds, Blaxxxun, Microsoft’s Virtual Worlds and Second Life.
In Second Life®, a familiar environment, he founded Azure Island to purchase private regions and Sine Wave Animations, giving life to the well-known dance animations that we have used and appreciated for years.
SineSpace is his first creation in the VR, a virtual world still in Beta version, but already trendy and used for the production of environments and original content.
A week ago I decided to explore SineSpace, having seen several captivating videos that showed a detailed and incredibly realistic world.
Who knows Second Life® will not find particularly challenging to understand how SineSpace works: just download the appropriate viewer, enter your credentials after registering for an account and access your region, offered free of charge by Sinespace to all registered users.
The first goal of SineSpace is to offer a completely free space: it is a region that you can customize through the creation tools I will talk about in a moment.
Another important goal is the customization of the Avatar: every detail of the face and body can be modified through slides, and the skin can be changed by choosing from the options offered within the same SineSpace Shop.
Let’s proceed with order!


Registering an Account

To register an account, you must go to the registration page.
Here is a valuable video tutorial that will guide you step by step in registering your first account on SineSpace.

Also handy is the video of Strawberry Singh that will pleasantly guide you to register your new Account.

If you intend to create within SineSpace, I suggest you join the Creators program, you can do it from the registration page.

Downloading the Viewer

After you have registered your account, it will be useful to download the viewer. It is not mandatory because you can access the virtual platform even using your browser (I, for example, use Chrome). However, you should definitely use the viewer to get the most out of your SineSpace.
Once again Berry’s video can help since also explains the phase of downloading and installing the appropriate Viewer.

How to walk, jump, fly, teleport and move the camera

A first problem you encounter when entering a virtual world that is unfamiliar to us is how to walk, jump, fly, visit different regions through teleportation and move the camera around.
Here’s the mystery!
How to walk, jump, fly, teleport and move the camera in SineSpace.
This precious page of the FAQs is of great help not only in understanding how to carry out the activities just mentioned but also in exploring other opportunities including buying and creating outfits, taking pictures, chatting, using voice chat, making payments, etc.
A page, therefore, to be saved in the favorites bar because you’ll consult it often.
In case you do not find an answer to the question you are looking for, you can contact SineSpace directly by opening a ticket.

Customize the look of your Avatar

Change dress

A first way to customize the look of your Avatar is by changing your clothes.

New clothes can be purchased directly from the SineSpace Shop using the Silver coin. In some cases, it is possible to buy only by spending the Golden currency, which can be purchased inside the virtual platform with the real currency. If you already know that you will not purchase Golden money to buy outfits in SineSpace, you can use the filter to find out which items you can only buy with Silver.

Changing the physical appearance

Customizing your Avatar is easy through the use of slides. The various parts of the body can be adapted to your needs and taste with great simplicity. Here there are no complicated mesh heads and bodies, just act on the sliders to appreciate the benefits of detailed customization of your appearance.

Virtual currency

Silver is the virtual currency of SineSpace through which you can buy items in the shop. Some of these items, however, can only be purchased through the Golden, currency exchangeable for real money. The payment methods accepted are many, including PayPal, credit card and phone credit from mobile.

Customize your home

Another immediate need you’ll encounter is to customize your home environment.
This section explains step by step how to proceed.

Create and sell

In SineSpace you can create your own objects and sell them in the shop.
Creation takes place in the Unity® Game Engine.


In this first introductory article, I only explored “the first steps” to SineSpace, as there is much to say and share. I just add that the realism that this virtual world offers is impressive and exciting, providing the best possible experience for photography lovers. SineSpace offers several valuable photo enhancement tools, all already integrated into the viewer (no need to buy anything specific).
SineSpace is VR friendly.

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“The Heights at Haven” Art Gallery in Second Life®

Heights of Haven Art Gallery in Second Life®

The Heights at Haven” Art Gallery is a small, family-run art gallery in a location near Basilisk (Mainland).
The owners and curators are Seiko Blessing (softandred) and her partner Maggie Blessing (margaret.moleno).
It is a place dedicated to art and theatre even if, being a new gallery, at the moment no show has yet been staged.

Heights of Haven Art Gallery in Second Life®
Heights of Haven Art Gallery in Second Life®

Reading the information at the entrance of the gallery, we learn that the title of the first performance is “Shall we dance” and that, for more information that will be announced in the future you can refer to that section on arrival.
Being the first time I visit the gallery, I contact one of the owners for more information. In particular, I would like to ask her who the exhibiting artists are in detail.
She replied to me:

Seiko Blessing (me) is the main artist and most of the artwork is mine.  Other contributors are Maggie Blessing, Micki Blessing, and Kaia Blessing.  Maggie is my wife and partner, Micki and Kaia are our daughters.  Maggie is the builder and also helps with the decorating, and design.  I am the artist and help with the decorating and design too.  We are all part of the Blessing Players (along with Angus Brodie)… a performance art group with our own theater.

None of the works on display are for sale, but the gallery has an interesting voting and donation system. In fact, you can vote for your favorite image through a payment of 10 lindens to be made using the candles lit and placed under each picture.
The artist who receives the most votes will have the privilege of seeing his images displayed in the following month.

Heights of Haven Art Gallery in Second Life®
Heights of Haven Art Gallery in Second Life®

Personally, I am intrigued by this combination of art and theatre, which has been realized effectively despite the limited space.
I perceived in Seiko’s words a great enthusiasm for this project.

Heights of Haven Art Gallery in Second Life®
Heights of Haven Art Gallery in Second Life®

I recommend a visit to this little jewel of art, considering the idea of voting / giving to support the owners and the gallery itself.


“The Heights at Haven” Art Gallery

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“Sunny Day” by Cica Ghost in Second Life®

I saw on Facebook that Cica Ghost has created a new art installation. I was intrigued by the fact that, from the photographs shared, this time the setting she produced was not as gloomy as the others.
I have always appreciated Cica’s artistic works, and technically I really love her modeling using Sculptris.
Perhaps, even more, I admire her imagination and the ability to communicate metaphorically.
“Sunny Day” is hosted by the Nowhere Region and occupies the entire homestead.
The first impression I had when I visited it, however, was not a feeling of joy, as one might think considering the title of the installation.

Sunny Day by Cica Ghost in Second Life
Sunny Day by Cica Ghost in Second Life

I thought that, perhaps, the reason was the characters faces expressions. Those ones that populate the artistic installation, many of them severe and authoritarian.
The characters who live “Sunny Day” look like stylized drawings made by children. I believe that making them in 3D is not a simple operation. In any case, beyond the technical complexity, it is the idea that fascinates me in a particular way.

Sunny Day by Cica Ghost in Second Life
Sunny Day by Cica Ghost in Second Life

Adults-children who live in an entirely stylized region that takes the form of a child’s drawing. The flowers that move cheerfully up and down, the sun with the smiling face that grows and shrinks alternating its size.
In the same way, the sea monsters that surround the installation remember the decorations that can be seen in the luna parks and that are intended to scare the little ones (having fun).
Yet this setting does not make me happy, there is a bitter taste behind this apparent positivity.

Sunny Day by Cica Ghost in Second Life
Sunny Day by Cica Ghost in Second Life

I’m looking for some Cica notecards that can make me better understand the installation, but I can not find it (there are some that illustrate her previous works, but nothing that explains “Sunny Day” to the visitor). I think the choice is intentional, as in the other installations of this incredible Serbian artist.
I understand the reason by reading the description that Cica has put in about land. This is a Roman Rollan phrase:

It is the artist’s business to create sunshine when the sun fails.

(Romain Rolland)

This phrase could also be interpreted in this other way: “It is the task of the artist to raise souls when God fails.”
And here is explained the sweet and sour taste of the installation. Light and shadow, positive and negative, a God who fails and an artist who tries to “fill” this deficit.

Sunny Day by Cica Ghost in Second Life
Sunny Day by Cica Ghost in Second Life

After all, art has a cathartic function for the soul, it serves primarily to the artist who frees himself without limitations and then to the observer who is called to see reality through the artist’s eyes. The observer then, inevitably, will put something of his own in the contemplative experience giving life, in turn, to a new artistic image.


“Sunny Day” by Cica Ghost in Second Life®

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“Douloureux” the recent exhibition by Nevereux @ Daphne Art Gallery

Dolloureux By Nevereux @Daphne in Second Life®

With pleasure, I welcome the invitations of Nevereux and SheldonBR to visit the last artistic exhibition hosted by the Daphne Art Gallery. For those who do not know, the Daphne Art Gallery is the art project curated by Angelica Corral and SheldonBR, created to host the best artists in the Esselian virtual world.

This is an important idea, developed further on their DAPHNE.ARTS site.


Being able to count on an ample space, the Daphne Art Gallery hosts several exhibitions/installations at the same time, offering the traveler a very varied artistic overview.

The exhibition on which I linger tonight is “Dolloureux,” curated by Nevereux.

Dolloureux By Nevereux @Daphne in Second Life®
Dolloureux By Nevereux @Daphne in Second Life®

Upon arrival, I was pleasantly impressed by the play of lights used. I state that it is essential to accept the variation of Windlight settings to be able to benefit from an optimal view of the performance. Why is this variation in lights and shadows so significant? There are two reasons, in my opinion. The first is that the brightness settings chosen by the artist create an illusory game whereby at first glance one thinks of being in front of sculptures and not two-dimensional images. The second is that the red lights also create a beautiful effect on your avatar, which mixes very well with the context. Taking pictures of yourself while visiting the exhibition is highly recommended because lights and shadows are set to obtain the best photographic results.

Dolloureux By Nevereux @Daphne in Second Life®
Dolloureux By Nevereux @Daphne in Second Life®

“Dolloureux,” tells about “dolls,” as the images clearly express. Here we are not talking about dreams or fairy tales, as the theme might suggest at first, but of Life. We are talking about pain, suffering, a theme dear to Nevereux and which she has excellently addressed in her recent artistic performance “Out of here” at the Nitroglobus Roof Art Gallery.

In the “Dolloureux” exhibition, pain and suffering concern more than anything else the relationship of the couple, described by the artist in her introduction to the present artistic exposition to the Daphne.

Dolloureux By Nevereux @Daphne in Second Life®
Dolloureux By Nevereux @Daphne in Second Life®

The artist describes “dolls” (which metaphorically represent the Woman) that lie halfway between complete distrust in Life and Love and the blind joyfulness of youth. This is the condition of those who have lived (and suffered), but do not want to lose the hope that Life has (yet) something to offer. I trust I do not trust? I believe, but not too much. After all, my (inner) beauty is given precisely by my experience (and suffering).

I believe that this is the meaning of the introductory words of Nevereux (or, at least, I interpret them in this way). The images of Nevereux reminded me a little of those of Awesome Fallen, another artist I really appreciate. In both cases, pain, as an experience of life that transforms the way of approaching existence, is the dominant theme of the image.

Dolloureux By Nevereux @Daphne in Second Life®
Dolloureux By Nevereux @Daphne in Second Life®

Wanting to make a personal reflection, the condition described by Nevereux is a situation of distrust typical of those who live from 40 years upwards. This is a time frame in which you are still young and eager to live, but you have made painful experiences that you would not want repeating (there is also certain tiredness towards suffering itself).

I enjoyed the performance of Nevereux, her originality and ability to range between styles (very) different from each other.


“Dolloureux” by Nevereux @Daphne Art Gallery

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